If you don’t already have a logo, use Squarespace’s logo maker to create one. Simply enter your company name and let the tool guide you from there.
Step 4: Launch your ecommerce business
If you’re looking to expand your online presence with a sales component, use Squarespace’s template features to get your ecommerce business off the ground. Set up and customize your online store with product merchandising tools, connect a payment processor to enable online transactions, and use shipping and inventory management tools to action your orders.
Step 5: Set up scheduling
If the nature of your business includes availability management or appointment setting, utilize the Squarespace Scheduling feature. It allows your clients to view your availability as well as book any appointments or classes. Bonus points: they can also pay and reschedule online.
Step 6: Consider a membership component
If applicable, incorporate a membership feature into your offering. Add members-only content such as classes, newsletters, guides, videos, and more. You can also further customize your member area landing page and sign-up page as well as connect your preferred payment processor to receive payments.
Step 7: Take advantage of extensions and connections
Add third-party SquareSpace extensions to help you manage, optimize, and expand your site. Powerful examples include:
In addition to extensions, connected services are built into your Squarespace website so you can easily connect to leading payment, shipping, social media, and marketing tools.
For example, you can connect your Facebook, Instagram, LinkedIn, and other social media and marketing accounts to display content from your social profiles directly on your website.
Step 8: Launch email campaigns
Use Squarespace add-on feature – Email Campaigns – to send branded marketing email campaigns directly from your website. You can create compelling emails with your existing products, blog posts, and marketing elements ensuring your branding is consistent.
Also, you can automate important email features. For example, you can automatically welcome new subscribers to your mailing list or send them a new-member discount.
Once live, assess how your campaign is performing. Use email analytics to track the most important metrics, from open-rates to clicks and conversions.
Image Source: Squarespace
To increase your marketing and engagement reach, consider adding a blog. Simply add a blog page to your website. Then create, publish, and manage your content with the blog and image editing tools. Lastly, market your blog using Squarespace’s integrated marketing tools.
Step 10: Perfect your SEO
Leverage Squarespace’s advanced SEO tools to optimize your site for search and visitors.
By the way, Squarespace was the first website builder to integrate directly with the Google Search Console. So by verifying your site, you can easily view what keywords your customers and visitors are using to find your site.
Try Squarespace’s 14-day free trial to explore the platform. The trial lets you begin building a platform before fully committing to a subscription. And if you need more time, you can always extend it or start again later.