How Product Teams Can Decrease Shopping Cart Abandonment Rate by Improving UX 💡
Checkout optimization can increase conversions by 36% (according to Sleeknote).
And if your company struggles with a high cart abandonment rate, you’ll have to work on enhancing your user experience by removing blockers that lead to your customers abandoning their shopping carts.
And for that, you will need to leverage qualitative and quantitative user research derived from:
⏺ Session recordings: clicks, taps, scrolling, and mouse movements across pages
⏺ Real-time user feedback: visual check-ins on user sentiments
⏺ Flow Graph (better than heatmaps): Bounce Rate, Exit Rate, visitor pathways, etc
⏺ Real-time user feedback: visual check-ins on user sentiments
⏺ Flow Graph (better than heatmaps): Bounce Rate, Exit Rate, visitor pathways, etc
Once you’re armed with these findings, there are 3 key strategies to improve your cart abandonment rate:
1️⃣ Test changes on your website
Compare the checkout rate for users on your “original” vs. your “control” site
2️⃣ Include a guest checkout option To speed up the checkout process
3️⃣ Increase trust through the use of visual and text-based social proof For example, through customer reviews or badges (like a “secure payment” badge)
2️⃣ Include a guest checkout option To speed up the checkout process
3️⃣ Increase trust through the use of visual and text-based social proof For example, through customer reviews or badges (like a “secure payment” badge)
What is your company doing to address its cart abandonment rate? Share with us below! 👇
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