June 13-15 – san Francisco – Enterprise UX 2018 – https://rosenfeldmedia.com/eux2018/
Germain UX will have a booth..dont have the number yet

The Personalization Paradox: When Tailored UX Turns “Creepy”
When users mistake algorithms for humans, personalization turns creepy. From fake searches to digital protests, discover how mistrust erodes real UX.

