Customer Journey Map Templates for Enterprises To Improve Customer Experience 📈
Customers no longer base their loyalty on price or product, but on the experience they receive.
86% of buyers are willing to pay more for a great customer experience (according to Super Office).
So, to help you get started in actioning what your customers really need, here are 8 templates that address every part of the customer journey:
✅ Ideal customer personas
Describe who they really are.
✅ Empathy map
Move into the deeper level of your personas.
✅ Reflection template (scenarios)
Analyze your customers’ emotions across scenarios.
✅ Classic 5-step customer journey
Describe how your customers interact with you at every touchpoint.
✅ Reflection customer journey
Find solutions to create memorable experiences during the journey.
✅ Customer journey touchpoint map
Identify the bumps to improve the journey.
✅ Retention and advocacy map
Create new strategies to retain loyal customers.
✅ Action plan template
Map out findings into an action plan.
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Germain UX – Improve Sales Processes and UX in Real-Time
Credit: Alyssa Aquino