Managing for Customer Value for Enterprises
![](https://germainux.com/wp-content/uploads/2021/12/four_steps_of_customer_value_management_slide01.jpg)
Managing for Customer Value for Enterprises ? Earning customer loyalty is in the interest of both shareholders and management. Companies at the top of their industries in NPS or satisfaction rankings for 3+ years, grow revenues roughly 2.5x as fast as their industry peers and deliver 2-5x times the shareholder returns over the next 10 […]