Germain UX

Customer Satisfaction

How Product Teams and CTOs Can Create Customer Delight ? Customer satisfaction is about meeting customer expectations, customer delight is about exceeding them. Building customer delight into your product means going above and beyond simple customer satisfaction in ways that build a long-term emotional connection and loyalty towards your company.And customer delight matters because: 1️⃣ […]

Excel Template for Enterprise Businesses

Customer Lifetime Value Excel Template for Enterprise Businesses ? You don’t want to spend more time acquiring a customer than the total return you have on that customer. So, to understand the health of your SaaS business, you should measure your Customer Lifetime Value (CLTV). Its most common formula is as follows: (Annual recurring revenue […]

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