https://www.forbes.com/sites/forbestechcouncil/2018/06/13/customer-experience-isnt-rocket-science-but-it-can-be-difficult-to-master/

From Cost Centre to Compounding Advantage
Smart teams in 2025 treat bugs not as tech debt, but as data—using each one to learn, automate, and build a compounding advantage in speed, quality, and resilience.