Stop Losing Sales! The Biggest UX Friction Traps in eCommerce

The F-shaped pattern is a common way users scan content on web pages.

Why UX Friction is Killing Your Growth (…and How to Fix It)

Ever clicked around a website, got frustrated, and just left? Yeah, so have 88% of users. Once they have a bad experience, they don’t come back. (Google) Friction is the thing that ruins smooth experiences. It makes people abandon carts, close apps, and shake their heads at slow-loading pages. And the worst part? Most businesses […]

How to Improve Engagement with Reading Patterns: Understanding the F-Shaped Pattern

The F-shaped pattern is a common way users scan content on web pages.

Session Replays vs. Heatmaps: Which UX Tool Drives More Value?

Session replays allow you to record individual user sessions, showing a step-by-step replay of what the user did on your site.

Guide Conversions with Choice Architecture in UX Design

Choice Architecture, a powerful concept rooted in behavioral economics, helps guide user decisions by subtly influencing their behavior through design.

How Process Mining Enhances Decision-Making in Real Time

Process mining is the tool that gives you the visibility and speed to make better decisions, in real time, based on actual data—not gut feelings.

How to Diagnose Salesforce Workflow Inefficiencies

Workflow inefficiencies occur when automated processes take longer than expected, fail, or produce errors, leading to bottlenecks in business operations.

Understanding Abandoned Carts in WooCommerce (and How to Fix Them)

Are your clients effectively buying on your Shopify store, or are they just browsing and dropping off?

5 Ways to Monitor and Improve Performance on Squarespace Sites

Squarespace is known for its simplicity and visually appealing designs, but like any platform, it requires regular monitoring and optimization to maintain peak performance.
This guide explores five essential tools and techniques to track and improve your Squarespace site’s performance, covering everything from loading speeds to user engagement.

Optimize Shopify Checkout to Drive Conversions