Finding UX Friction (…Before It Becomes a Problem)
The F-shaped pattern is a common way users scan content on web pages.
Is There Such a Thing as Good Friction in UX?
If you’ve ever worked on a digital product—or just used one—you’ve probably heard this advice a million times: reduce friction. Make things fast. Make them seamless. Remove anything that slows users down. That’s solid advice. No one wants to fill out a form with 20 fields just to sign up for an app. Nobody enjoys […]
Top B2B eCommerce Strategies for 2025: Less Hassle, More Sales
B2B eCommerce is finally catching up. While B2C has spent the last decade perfecting oneClick checkouts and AI-powered recommendations, B2B has been stuck in the past—relying on email chains, phone orders, and clunky procurement systems. But that’s changing. Fast. With B2B eCommerce sales already more than double D2C sales (we’re talking $7.7 trillion vs. $3.8 […]
Top B2C eCommerce Strategies in 2025: What’s Actually Working
The F-shaped pattern is a common way users scan content on web pages.
Stop Losing Sales! The Biggest UX Friction Traps in eCommerce
The F-shaped pattern is a common way users scan content on web pages.
Why UX Friction is Killing Your Growth (…and How to Fix It)
Ever clicked around a website, got frustrated, and just left? Yeah, so have 88% of users. Once they have a bad experience, they don’t come back. (Google) Friction is the thing that ruins smooth experiences. It makes people abandon carts, close apps, and shake their heads at slow-loading pages. And the worst part? Most businesses […]
How to Improve Engagement with Reading Patterns: Understanding the F-Shaped Pattern
The F-shaped pattern is a common way users scan content on web pages.
Session Replays vs. Heatmaps: Which UX Tool Drives More Value?
Session replays allow you to record individual user sessions, showing a step-by-step replay of what the user did on your site.
Guide Conversions with Choice Architecture in UX Design
Choice Architecture, a powerful concept rooted in behavioral economics, helps guide user decisions by subtly influencing their behavior through design.
How Process Mining Enhances Decision-Making in Real Time
Process mining is the tool that gives you the visibility and speed to make better decisions, in real time, based on actual data—not gut feelings.