Germain UX

Customer Satisfaction

How Product Teams and CTOs Can Create Customer Delight ? Customer satisfaction is about meeting customer expectations, customer delight is about exceeding them. Building customer delight into your product means going above and beyond simple customer satisfaction in ways that build a long-term emotional connection and loyalty towards your company.And customer delight matters because: 1️⃣ […]

Excel Template for Enterprise Businesses

Customer Lifetime Value Excel Template for Enterprise Businesses ? You don’t want to spend more time acquiring a customer than the total return you have on that customer. So, to understand the health of your SaaS business, you should measure your Customer Lifetime Value (CLTV). Its most common formula is as follows: (Annual recurring revenue […]

How Product Teams Can Decrease Shopping Cart Abandonment Rate by Improving UX

How Product Teams Can Decrease Shopping Cart Abandonment Rate by Improving UX ? Checkout optimization can increase conversions by 36% (according to Sleeknote). And if your company struggles with a high cart abandonment rate, you’ll have to work on enhancing your user experience by removing blockers that lead to your customers abandoning their shopping carts. […]

Managing for Customer Value for Enterprises

Managing for Customer Value for Enterprises ? Earning customer loyalty is in the interest of both shareholders and management. Companies at the top of their industries in NPS or satisfaction rankings for 3+ years, grow revenues roughly 2.5x as fast as their industry peers and deliver 2-5x times the shareholder returns over the next 10 […]

Customer Journey Map Templates for Enterprises To Improve Customer Experience

Customer Journey Map Templates for Enterprises To Improve Customer Experience ? Customers no longer base their loyalty on price or product, but on the experience they receive. 86% of buyers are willing to pay more for a great customer experience (according to Super Office). So, to help you get started in actioning what your customers […]

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